Product Marketing Manager

Position Responsibilities:

• Build and maintain a deep understanding of our market through research and analyst interactions, translate this knowledge into recommendations for marketing campaigns, product roadmap, sales strategies, and company initiatives.
• Represent the voice of the customer internally with Product Management, Software Development, and Marketing teams in the prioritization, design and development of products and experiences.
• Create and maintain awareness of competing offers in our markets, and how we stack up.
• Develop and maintain buyer and user personas, positioning, and product messaging.
• Create thought leadership and product-focused materials aligned with the sales process and personas to help the market understand the potential impact our products can have on their business (i.e. blog posts, web copy, whitepapers, etc.)
• Communicate the vision and value of products to the sales team and develop sales tools that facilitate the sales process (i.e. internal training, datasheets, playbooks, slides).
• Plan and execute go-to-market strategies for product launches and releases.
• Partner with Product Management on user research activities, onboarding support, and product adoption campaigns.
• Work with our customers and customer-facing teams to cultivate success stories that can be translated into customer-facing collateral.
• Analyze related metrics and provide recommendations for continuous improvements to strategy and execution.
• Other duties as assigned.

Requirements:

Education:

• Bachelor’s degree in marketing, business, or related field
• Software industry knowledge preferred  

Expertise & Experience:

• Must have at least 4-6 years’ experience with marketing B2B software (fast-paced, high-growth SaaS companies preferred)
• Demonstrated project management skills and program management experience
• A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives

Competencies

• Team player
• Strong written and communication skills combined with strong quantitative analytical ability
• Understands buyer and user personas and creates laser-focused messaging and content
• Understands the people-facing teams and how to train them on products and services
• Strategic acumen to ensure successful GTM launch, organizing key concepts into marketing campaigns
• Desire and ability to learn new technologies quickly
• Detail-oriented, able to multi-task and work under strict and changing deadlines
• Prioritizes and drives short term, long term, and immediate needs
• Proficient with MS Office, Webex Teams (or other internal collaboration software,) JIRA, Confluence, Camtasia (or other video creation software), Marketo (or other marketing automation software) and Microsoft OneDrive
• Effectively interacts with a wide range of personality types and working styles
• Works well independently with minimal supervision