Marketing Automation Manager

Position Responsibilities

• The ongoing execution of digital marketing programs in Marketo – email nurture campaigns, landing pages, workflow builds, webinar campaigns, and more
• Management of the segmentation, growth, cleanliness, and health of the IntelePeer marketing database
• Facilitate A/B testing and other techniques that improve conversion rates and lead generation ·
• Track the success of digital marketing programs against Key Performance Indicators (KPIs) and report results to stakeholders
• Provide a problem solving and ‘point of escalation’ technical support function
• Provide training and documentation for new and existing users
• Maintain and evolve a lead scoring methodology for Marketing Qualified Leads (MQLs) to ensure the Sales team can focus on the clients and prospects with the highest purchase intent
• Serve as the Marketo administrator and SME within the organization, including best practices for marketing automation (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.) and integration with other core systems such as Salesforce
• Collaborate with marketing, sales, SDRs, and product teams to support strategic objectives, build reporting to analyze results, and recommend new programs and processes for revenue growth
• Other duties, as may from time to time be required, as commensurate with the role and the needs of the business

Education

• Bachelor’s degree in marketing, business, or equivalent experience

Experience & Expertise

• A minimum of 1-3 years of digital marketing experience within a B2B software organization
• Experience running digital marketing campaigns with Marketo, certifications preferred
• Knowledge of workflow and database management concepts and best practices
• Ability to track, manage, and report the effectiveness of marketing campaigns to stakeholders
• Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting.
• Solid technical skills and expertise with HTML and CSS optimized for email deployment

Competencies

• Data-driven and highly analytical
• Demonstrated project and time management skills
• Team player with excellent interpersonal skills
• Detail-oriented, able to multitask and work under strict and changing deadlines
• Prioritizes and drives short term, long term and immediate needs
• Proficient with MS Office, Word, PowerPoint, Excel, Outlook
• Works well independently with minimal supervision
• Keen eye and aptitude for trouble-shooting with a solutions-led approach
• Excellent communication skills – written, verbal, and presentation
• Must thrive in a fast-paced, iterative, deadline-driven environment

LOCATION: Denver, CO, Ft. Lauderdale, FL, or Remote

FLSA STATUS: Non-Exempt

EEO CATEGORY: Professionals

WORK ENVIRONMENT: Office-based with extensive periods of sitting