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Analysts predict the Communications Platform as a Service (CPaaS) industry market to grow to an $8.1 billion business by 2019 – a 1,925% increase from 2015. With the ease of deployment, flexibility, and cost-savings, it’s clear why so many companies are looking at CPaaS to fill the gaps in business communications.
CPaaS allows your company to embed communications into applications and create customized flows so you can better manage inbound and outbound interactions to enhance the customer experience. CPaaS APIs make it incredibly easy to integrate communications into existing business applications such as CRM, purchasing, billing, and trouble ticket management systems, streamlining processes and workflows across your organization.
Here are some examples of how different departments in your company can use CPaaS:
There are thousands of ways CPaaS can improve your overall business communication strategy; these are just a small number of opportunities. The customization possibilities are endless. Our Atmosphere® Communication Platform can help you build the best communication and engagement strategy that fits your exact business needs.
For a more in-depth look on CPaaS and how it differs from UCaaS, take a look at this blog.
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