San Mateo, CA - July 13, 2017 - IntelePeer, a leading provider of business communications including cloud-based communications, SIP trunking, and voice services to enterprises and contact centers, announced today the adoption of a 100% Indirect Channel go-to-market strategy. By moving to a channel-only model, IntelePeer is able to minimize channel conflict, connect customers with trusted advisors who can manage end-to-end implementation, and focus on partner enablement and profitability. In addition, this move enables IntelePeer to collaborate more closely with partners on delivering new or enhanced product offerings based on customer needs, compress sales cycles and provide partners with more resources and support.
"Over the past year, we have seen 130% growth in the channel for our voice services portfolio and our solutions for Cisco Spark and Meraki," said Rob Clarke, Chief Commercial Officer at IntelePeer. "We are building on the momentum from our incredible channel success by expanding our team and focusing on helping our partners win new business and support existing customers."
IntelePeer's Atmosphere® Communications Platform provides partners with flexible services, connectivity and pricing options to meet the needs of their customers no matter where they are in their journey to cloud communications. IntelePeer's products are backed by a team of experts focused on delivering the highest level of customer service and designing the best-fit solution for each customer.
Through its award-winning Cloud Advantage Partner Program, IntelePeer equips channel partners for success by providing support, training, marketing development funds, and self-service tools, needed to excel in the business communications space. IntelePeer recently was recognized as a winner of the Overall Excellence Award - Channel Deployment of the Year in Channel Vision Magazine's 2017 Visionary Spotlight Awards.
"We are focused on cultivating strong relationships within the channel and look forward to launching a new suite of sales enablement tools designed with our partners' profitability in mind," concluded Clarke. "We understand our partners need us to be easy to work with and responsive. Our new channel sales strategy enables us to utilize our resources more effectively to better serve our partners and mutual customers."